Guys, yes this is a plant based protein. But wow, it tastes so much better than anything else on the market! Salted Caramel is our favorite followed by Chocolate. Even my husband reaches for this now because the taste is really decent. It mixes decently well too. I am allergic to whey and egg whites so by default I have to use these types of products and for once I actually look forward to mixing up a shake post workout etc.