I went to my local Raytown, Mo HyVee to buy the Kraft Roka Bleu Cheese spread. The English and the Pineapple spreads are $4.49 a jar but they have the price for Roka at $6.69 a jar! There are a lot of HyVee stores from here to California and they are selling the Roka for $4.49. So what's up with that? Price gouging!