I found them 10% cheaper than others. Then, they called to confirm the shipping insurance and added that on the total cost. At first, I said, no thanks - I can get at big store down the street. But, David explained that local will charge sales tax AND only 2 yr limited warranty, overall higher cost than 1stClassTV offers with shipping. I was impressed with the logic and added the FULL 5yr warranty. In total, it was STILL cheaper than local.
I'm very happy to come across such a good deal.