Like so many companies, they bait you with a low monthly fee and then do NOTHING! When an account was opened in my name, Life-lock said they only would notify me if the bank used Equifax for their credit report. THEY ONLY MONITOR ONE CREDIT BUREAU. When I started with them the fee was reasonable. It has more than doubled in recent years and now they want more. Following my recent experience with identity theft, they tell me I didn't get an alert from them because I am not paying them enough. I need to double again what I am paying. Even then, they will only spring into action once money has been stolen, the mere act of opening an account does not trigger action.
I should have known that this was yet another scam when they wouldn't open the account until I provided them a credit card to auto charge renewals.