Though I am not crazy about picking just the branded stuff yet when it comes to perfumes. It has to be branded for the reason that the local ones fade away quickly and hence are a mere wastage of money. Often with perfumes you never know if the site has fake or real ones. However after i recently bought a victoria secret mist from elitify.com, am assured of they having genuine brands and original products. There are very few online sites like elitify.com selling genuine and exclusive range of perfumes.