I bought a game for my daughter in-store that was marked as reduced to £9.99, only to be charged £19.99 at the till because staff had forgotten to take the 'reduced' sticker off. There was no member of staff senior enough to take a commonsense decision to charge the advertised price (as a matter of good customer service) and I was told to raise the issue with Customer Services online. Oh boy! In an exchange of emails there was not one single acknowledgement by them that displaying the wrong price was poor practice, just an insistence that the law is on their side because the error was realised (only after being pointed out to staff by me) before the purchase was made. Despite my emails to them being courteous, I was told that I wanted them to conform to my rules, but that they had to follow their policy (despite not telling me what their policy is, other than - apparently - preferencing their legal protections over positive customer service and politeness!). According to GAME Customer Service, not reimbursing a customer for the difference between the price charged and the price advertised is "a matter of principle and fairness". Staggering!