I booked a room at a La Quinta by calling a number that completely appeared to be the hotel's site (and I'm not a neophyte online). Plus when I called, they didn't identify themselves as bookaroom.com. Turns out their "tax recovery" fee is extremely high (clearly this is where they make their money) -- much higher than if I'd booked through the hotel, which I thought I was doing. And of course there's a "no cancellation" policy. This is not an ethical company and I urge people to be on the lookout.